Content

Content

Content Strategy services for SMB (Small and Medium Business)

Content Management for any large or small sales and marketing department

Content Curation for any company, particularly for sales and marketing departments or AI teams

STRATEGY

Organizations do not often develop or articulate a Content Strategy. The implications are expensive: poor outcomes and lack of execution on sales and marketing campaigns.

MANAGEMENT

Content Management cannot be executed without a strategy. Management requires assessments, methodologies, goals, benchmarks, and workflows.

CURATION

Curation can improve the efficiency and effectiveness of Content Management programs. Inaccurate, incomplete, and inconsistent curation can derail a content strategy.

market trends

Artificial Intelligence

GenAI disrupts content strategies. Inference and learning will further disrupt workflows and business models.

Implications:

  • Poor findability

  • Resistance to change

  • New creative opportunities

  • Risk of copyright infringement

  • Inauthentic content

  • More disruption

  • Opportunities for proactive content strategy

Deliverables

    • Gather information and assess the situation, including goals, state of systems and content

    • Inventory of existing platforms, tools, data, and features

    • Identify gaps in content operations

    • Recommend interventions

    • Actions by topic, subject, type, or data

    • Workflow or tool recommendations

Benefits of engagement

Improved execution

Clearer objectives

Reduced waste

Will these services make a difference for you?

Areas of Expertise

Digital Asset and Content Management

Organizational alignment

Needs assessments

Data quality assurance and quality control

Schema design

Taxonomy development and maintenance

Goal setting and benchmarks

Exploration and adoption of APIs

Project management

Content Curation

Digital librarian services

Michael Barkin's methods maximize the probability of success as organizations face technical disruption and economic adversity. Michael addresses challenges as opportunities, such as the shift from analog to digital, on-premise to the cloud, and now artificial intelligence. Michael works with Adobe, Seismic, and other platforms, including in-house systems. His services don’t require the financial overhead of a large company and provide direct value.

Michael's strengths are engagement and alignment. He will evaluate a situation before suggesting a path forward. He brings confidence that is based on analysis. He plans while listening.

Michael has 20 years of experience in managing digital media. He provides consulting services to Fortune 500 companies, agencies, and individual clients. He has a Master of Science in Information Management from the University of Washington.