Michael Barkin's methods maximize the probability of success as organizations face technical disruption and economic adversity. Michael addresses challenges as opportunities, such as the shift from analog to digital, on-premise to the cloud, and now artificial intelligence. Michael works with Adobe, Seismic, and other platforms, including in-house systems. His services don’t require the financial overhead of a large company and provide direct value.
Michael's strengths are engagement and alignment. He will evaluate a situation before suggesting a path forward. He brings confidence that is based on analysis. He plans while listening.
Michael has 20 years of experience in managing digital media. He provides consulting services to Fortune 500 companies, agencies, and individual clients. He has a Master of Science in Information Management from the University of Washington.
Areas of Expertise
Digital Asset and Content Management.
Organizational alignment.
Needs assessments.
Data quality assurance and quality control.
Schema design.
Taxonomy development and maintenance.
Goal setting and benchmarks.
Exploration and adoption of APIs.
Project management.
Digital librarian services.
Consulting services are scaled to any organization. Engagements are collaborative. Services execute on a content strategy at large enterprises in an advisory role or drive a content management initiative at a small or medium business.
Engagement: Assess the state of an internal platform or external website, including interviews with internal stakeholders. Analyze available metrics and audit content. Inventory of possible optimizations. Design a series of steps for improving the user-experience via the optimizations. Create prototypes of the options to share with end-users. Present a recommendation. Guide implementation of recommendations via integrations, migrations, quality control of data, and redesign of navigation.
Result: This is a simplified example but the result is more direction on design decisions, a clearer user-experience, and ultimately better engagement from end-users. The impacts are improved online presence, operational effectiveness, and an organization refocused on their mission.
Sample Engagement