Michael Barkin's methods maximize the probability of success as organizations face technical disruption and economic adversity. Michael addresses challenges as opportunities, such as the shift from analog to digital, on-premise to the cloud, and now artificial intelligence. Michael works with Adobe, Seismic, and other platforms, including in-house systems. His services don’t require the financial overhead of a large company and provide direct value.
Michael's strengths are engagement and alignment. He will evaluate a situation before suggesting a path forward. He brings confidence that is based on analysis. He plans while listening.
Michael has 20 years of experience in managing digital media. He provides consulting services to Fortune 500 companies, agencies, and individual clients. He has a Master of Science in Information Management from the University of Washington.
Areas of Expertise
Digital Asset and Content Management.
Organizational alignment.
Needs assessments.
Data quality assurance and quality control.
Schema design.
Taxonomy development and maintenance.
Goal setting and benchmarks.
Exploration and adoption of APIs.
Project management.
Content Curation.
Digital librarian services.
Consulting services are scaled to any organization. Engagements are collaborative. Services execute on a content strategy at enterprises or drive a content management initiative at a small or medium business.
Example: Assess the state of an internal platform or external website through interviews with internal stakeholders, metrics, and content audits. Explore and present possible optimizations. Create a series of steps for improving the UX via the optimizations. Present options. Guide optimizations via workflows, adoption of features, quality control, or redesigned navigation.
Result: The result is better direction on decisions, a clearer user-experience, and more engagement. The impact is improved operations and an organization refocused on the mission.
Sample Engagement